Quirky, fun and playful, SimCity is always alive from any angle. Bustling with activity, the new SimCity is vibrant and rich with endless possibilities to create and explore. The animated id encapsulate a city from the ground up. From one unit of asphalt to the roof tops of skyscrapers that form the negative space of SimCity. Just as the logotype is about to form, PLOP! The SimCity full color logo unexpectedly falls into frame to punctuate the animated id.
EA Connectivity
posted by Todd
From a vast network of game development across continents to worldwide digital distribution of products and services, EA is interconnected with the components of its own business and the consumers who love their games.
MAXIS > Manifesto Video
posted by Todd
With a legacy of critically acclaimed and commercially successful games, MAXIS is unique throughout the interactive entertainment industry with a winning combination of humor and creativity.
NEED FOR SPEED > HISTORICAL PERSPECTIVE
posted by Todd
The most successful racing game in the world, "Need for Speed" spans over three decades and sixteen (16) installments. With a dedication to establishing new industry benchmarks in visual fidelity, engine acoustics, and car physics, "Need for Speed" delivers the fantasy of driving the world's hottest cars and sets the standard in the racing game genre.
MAXIS > Logo
posted by Todd
Maxis was founded as an independent game company in 1987 by Will Wright and Jeff Braun. The current logo design was adopted in the beginning of 2012, and contains legacy components of the original Maxis logo, which appeared on packaging and promotion of games developed by the studio for over two decades.
Game Event Kiosk
posted by Todd
Exploration of an aesthetic that could extend throughout the booth of an event, and then apply to collateral and related press events.
Origin > Brand Identity Package
posted by Todd
Origin brings an entire universe of games into a single, convenient application. It lets you purchase, download and play your favorite games, any time and any place you want. Origin integrates social features such as profiles, friends lists and chat, so you can effortlessly connect and play with your friends.
Game Studio ID
posted by Todd
A series of animated IDs aligned to game genres developed by the Los Angeles based studio. Inherent in all of the individual IDs was the unique character of Pandemic.
EA Mobile
posted by Todd
EA Mobile delivers original IP content alongside ports of the most popular games, across all major handheld platforms and OEM smart phones worldwide.
NFS Most Wanted @ E3
posted by Todd
A launch title for the XBOX 360, Need for Speed Most Wanted is a spectacular open world racing experience. Your car has a “Rap Sheet” and the cop chases intensify as you elevate your “heat” rating.
Publisher ID
posted by Todd
A two part end tag ID for advertising and promotion of the original "Army of Two" video game. This is the publisher portion of the animated ID based on earlier brand design work by Arnson to invent a signature logo system.
