Quirky, fun and playful, SimCity is always alive from any angle. Bustling with activity, the new SimCity is vibrant and rich with endless possibilities to create and explore. The animated id encapsulate a city from the ground up. From one unit of asphalt to the roof tops of skyscrapers that form the negative space of SimCity. Just as the logotype is about to form, PLOP! The SimCity full color logo unexpectedly falls into frame to punctuate the animated id.
NBA-TV > On Air Brand Package
posted by Todd
An American sports channel dedicated to basketball. The network was originally backed by the National Basketball Association. In 2003, a multi-year deal with three major cable outlets allowed the network to expand to 45 million American homes, and 30 different countries. NBA-TV required an official iconic logo and a brand identity package that was world-class for their new worldwide audience.
Game Studio ID
posted by Todd
A series of animated IDs aligned to game genres developed by the Los Angeles based studio. Inherent in all of the individual IDs was the unique character of Pandemic.
VISCERAL GAMES > BRAND IDENTITY PACKAGE
posted by Todd
The entertainment software development team of Visceral Games is raw, intense and bleeds to create products that push the envelope of gamer's experience. Visceral Games is focused on developing best-in-breed action games with state-of-the-art technology, visuals, audio, gameplay and a relentless focus on excellence that spawned the breakthrough, award-winning franchise Dead Space
BIOWARE > ANIMATED ID
posted by Todd
An industry leader in MMORPG genre of console and PC gameplay, BioWare advanced their publishing relationship with LucasArts to create, "Star Wars: The Old Republic". For the promotion of this epic game and milestone industry launch, BioWare wanted an animated ID aligned to the Star Wars franchise and uniquely stand out from all other BioWare product franchises.
Publisher ID
posted by Todd
A two part end tag ID for advertising and promotion of the original "Army of Two" video game. This is the publisher portion of the animated ID based on earlier brand design work by Arnson to invent a signature logo system.
MOH Airborne > Brand Identity Package
posted by Tristan
Take to the skies in Medal of Honor Airborne, where you’ll drop into grueling ground attacks in a bid to turn the tide of WWII. Begin each mission in the air above Axis controlled battlefields, then make your mark in the largest airborne operations in history.
NBA-TV > ON AIR BRAND PACKAGE
posted by Todd
Started in 1999 with studios at NBA Entertainment in Secaucus, New Jersey, NBA TV began a multi-year deal with Cox Communications, Cablevision, and Time Warner Cable in 2003, allowing the network to expand to 45 million American homes, and 30 different countries. An on-air brand identity system was essential to package featured NBA games, as well as a daily schedule of regular shows, news, specials and international events.
