With the advent of a new Maxis logo in 2012, an animated identity was developed to capture the essence of what Maxis has always represented to video game enthusiasts for almost twenty-five years, and continues to represent with new products and expansion packs: quirky, playful, accessible fun!

Origin brings an entire universe of gaming into a single, convenient application. Downloads are streamlined for quick and easy installation, and you can securely purchase and play your favorite games any time and any place you want. You can even chat with your friends right from the Origin application while you play.

EA Mobile delivers original IP content alongside ports of the most popular games, across all major handheld platforms and OEM smart phones worldwide.

If It's In The Game, It's In The Game: EA SPORTS is the ultimate interactive entertainment sports brand. Dedicated to delivering an authentic experience that's true to the athlete, the team, the league, and the sport. EA SPORTS brings attitude and punch to sports fans on their favorite digital platform across the world.

EA is greater than the sum of its parts: a Global company with offices & development studios located across the world. EA franchises and entertainment properties evolve and grow through shared technological advances of a worldwide studio network.

Command & Conquer TV was the home for official C&C news, exclusive celebrity and development team interviews, and some of the most epic multiplayer fan matches ever seen on the web. BattleCast Primetime was the flagship web show for the Command & Conquer TV Internet Channel, delivered straight from the heart of the EALA studios and hosted by the Command & Conquer development team.

EA develops and publishes games under several labels and franchises. EA's corporate identity package leveraged the earlier development of a signature logo system representing the diverse character of EA properties. The centerpiece of the identity elements that unify the brand aesthetic of EA corporate communications and events is the black and silver EA button icon.