EA > Connectivity
From a vast network of game development across continents to worldwide digital distribution of products and services, EA is interconnected with the components of its own business and the consumers who love their games.
Beyond Platforms
The entertainment software created by EA transcends hardware and platforms. The interactive experience associated with a given EA franchise always remains intact and true, no matter what device or platform you play on.
Game Event Kiosk
Exploration of an innovative brand aesthetic that could extend throughout the booth of an event, and then apply to franchise collateral and related press events.
MOH ANACONDA
The video game franchise "Medal of Honor" attempted to capture the drama of the 187th Infantry Regiment of the 101st Airborne Division fighting through the Shahi-Kot Valley to destroy al-Qaeda and Taliban forces.
GOOD GAME > REBRAND
The "Good Game" concept was part of an initiative to explore the possibility of evolving the EA brand identity alongside an evolving digital medium through which EA properties were expanding and changing.
EA Brandscape
The "EA Brandscape" was an abstract interpretation of the 2001 brand architecture that defined EA's consumer labels: EA SPORTS, BIG, and EA GAMES. Floating brand-hubs represented each of the three consumer labels.
