EA > Connectivity
From a vast network of game development across continents to worldwide digital distribution of products and services, EA is interconnected with the components of its own business and the consumers who love their games.
SLACKER > RELAUNCH
Slacker is the most complete music service on Earth. With millions of songs, hundreds of expert programmed stations, and endless personalization, Slacker delivers anytime, anywhere access to the world’s best music.
Honda > HondaLink™
Featuring the first automotive OEM application of Aha™ by Harman, HondaLink will provide a personalized experience connecting drivers to thousands of news, information and media feeds from around the world.
Sim City > Animated ID
Quirky, fun and playful, SimCity is always alive from any angle. Bustling with activity, the new SimCity is vibrant and rich with endless possibilities to create and explore.
MOH Warfighter > Announce
The 14th "Medal of Honor" installment in the series. The "MOH Warfighter" title is the story of Tier 1 Operators. Missions are based on current events throughout the world.
MAXIS > Manifesto Video
With a legacy of critically acclaimed and commercially successful games, MAXIS is unique throughout the interactive entertainment industry with a winning combination of humor and creativity.
Slacker > Brand Identity Package
Slacker works directly with record labels to offer a massive music library — more than 10 million songs deep. Listeners can personalize their experience with the best in talk, sports, news and entertainment.
NEED FOR SPEED > HISTORICAL PERSPECTIVE
The most successful racing game in the world, "Need for Speed" spans over three decades and sixteen (16) installments. With a dedication to visual fidelity, engine acoustics, and car physics, "NFS" sets the standard.
MAXIS > ANIMATED ID
With the advent of a new Maxis logo, an animated identity was developed to capture the essence of what Maxis has always represented to video game enthusiasts for almost twenty-five years: quirky, playful, accessible fun!
NFS > AUTOLOG 2.0
Autolog 2.0 builds upon social features introduced in "NFS: Hot Pursuit", and introduces the CloudComplete feature. This delivers elevated connectivity, linked profiles, and combined points earned on all platforms.
Beyond Platforms
The entertainment software created by EA transcends hardware and platforms. The interactive experience associated with a given EA franchise always remains intact and true, no matter what device or platform you play on.
MAXIS > Logo
Maxis was founded as an independent game company in 1987 by Will Wright and Jeff Braun. The current logo design contains legacy components of the original Maxis logo, which appeared on packaging for over two decades.
Origin > Brand Identity Package
Origin brings an entire universe of games into a single, convenient application. It lets you purchase, download, and play your favorite games, any time and any place you want.
Game Event Kiosk
Exploration of an innovative brand aesthetic that could extend throughout the booth of an event, and then apply to franchise collateral and related press events.
Battlefield > Historical Perspective
In its first decade, the Battlefield franchise became the established leader in online multiplayer gameplay, the leader in vehicular combat, the leader in play-for-free, and the leader in all-out warfare.
Origin > Animated ID
Origin brings an entire universe of gaming into a single, convenient application. Downloads are streamlined for easy installation. Securely purchase and play your favorite games any time, anywhere, and on any platform.
NBA-TV > On Air Brand Package
The network was originally backed by the National Basketball Association. In 2003, a multi-year deal with three major cable outlets allowed the network to expand to 45 million American homes, and 30 different countries.
Game Studio ID
A series of animated IDs aligned to game genres developed by the Los Angeles based studio. Inherent in all of the individual IDs was the unique character of Pandemic.
VISCERAL GAMES > BRAND IDENTITY PACKAGE
Visceral Games is focused on developing best-in-breed action games with state-of-the-art technology, gameplay, and a relentless focus on excellence, which spawned the breakthrough, award-winning franchise Dead Space.
MOH ANACONDA
Medal of Honor (Operation Anaconda) differs from other MOH releases. The game breaks from the WW II setting of prior games in the series and is set in the ongoing War in Afghanistan.
VISCERAL GAMES
EA Redwood Shores Studio was renamed and rebranded as Visceral Games in May of 2009 to better reflect the studio's culture, identity and focus on creating intense action-oriented intellectual properties.
BIOWARE > ANIMATED ID
BioWare advanced their publishing relationship with LucasArts to create, "Star Wars: The Old Republic". For the promotion of this epic game, BioWare wanted a unique animated ID aligned to the Star Wars franchise.
EA Studios & Partners > 2008
EA is a global company with offices & development studios located across the world. EA franchises and entertainment properties evolve through shared technological advances of a worldwide studio network.
MOH ANACONDA
The video game franchise "Medal of Honor" attempted to capture the drama of the 187th Infantry Regiment of the 101st Airborne Division fighting through the Shahi-Kot Valley to destroy al-Qaeda and Taliban forces.
EA SPORTS @ E3
If It's In The Game, It's In The Game. EA SPORTS is the ultimate interactive entertainment sports brand. Dedicated to delivering an authentic experience that's true to the athlete, the team, the league, and the sport.
Command & Conquer TV
Command & Conquer TV was the home for official C&C news, exclusive celebrity and development team interviews, and some of the most epic multiplayer fan matches ever seen on the web.
EA CORPORATE IDENTITY PACKAGE
EA develops and publishes games under several labels and franchises. EA's corporate identity package leveraged the earlier development of a signature logo system representing the diverse character of EA properties.
NFS Most Wanted @ E3
A launch title for XBOX 360, Need for Speed Most Wanted is a spectacular open world racing experience. Your car has a "Rap Sheet" and cop chases intensify as you elevate your "heat" rating.
Ao2 > Animated ID
A two part animated ID for advertising and promotion of the original "Army of Two" video game. The animation promotes both publisher and product in the motif of the game's storyline.
EA E3 Show Package
The art of game franchises and the iconography of EA as game publisher served as backdrop and visual wrapper to featured game trailers that would build excitement for upcoming releases across a 360 degree theater.
MOH Airborne > Brand Identity Package
Take to the skies in Medal of Honor Airborne, where you’ll drop into grueling ground attacks in a bid to turn the tide of WWII. Make your mark in the largest airborne operation in history.
EA SPORTS > 2007
EA SPORTS is EA's consumer sports brand marquee for perennial blockbuster videogame franchises FIFA, Madden NFL, NCAA Football, NBA Live, NHL, and Tiger Woods PGA Tour.
SUPERMAN > Video Game
Superman Returns is a video game loosely based on the movie of the same name, developed by Electronic Arts-Tiburon in Orlando, Fla., in conjunction with Warner Bros. Interactive Entertainment and DC Comics.
Madden NFL @ E3
The best selling EA SPORTS franchise, Madden NFL maintains it's founding mission to this day. To always be authentic and accurate in the gameplay simulation and the fine details of player representation.
NBA-TV > ON AIR BRAND PACKAGE
The NBA-TV on-air brand identity system is essential to packaging featured NBA games, as well as a daily schedule of regular shows, news, specials and international events.
Signature Logos
"Signature Logos" retained a unified brand structure for publishing, studios, and dev-teams operating under Electronic Arts, Inc. The system expressed core themes & key characteristics of individual EA franchises.
GOOD GAME > REBRAND
The "Good Game" concept was part of an initiative to explore the possibility of evolving the EA brand identity alongside an evolving digital medium through which EA properties were expanding and changing.
MOH AIRBORNE
In Medal Of Honor: Airborne, you'll step into the boots of a Private First Class of the 82nd Airborne Division. Engage in battles throughout Europe, from rocky beginnings in Sicily to war-winning triumphs in Germany.
Brilliant History of EA @ E3
From Archon, Pinball Construction Set, and Starflight, to modern day franchise powerhouses like Madden NFL, Battlefield and FIFA, EA has fulfilled the company's 1982 founding vision of defining a new art form.
Def Jam Fight for New York
Def Jam: Fight for NY is the sequel to Def Jam Vendetta, a hip hop-influenced 3D action game that features several rappers, including Lil' Kim, Snoop Dogg, Method Man, Redman, Fat Joe, Ice-T, Xzibit, and Busta Rhymes.
MOH Rising Sun
Medal of Honor: Rising Sun is the 5th installment of the Medal of Honor video game series. Rising Sun is a first-person shooter set in the Pacific theater of the Second World War.
NFS Underground
Need for Speed Underground was the 7th racing game in the NFS video game series. Underground was a complete reboot for the series featuring a heavy emphasis on tuner culture and a storyline-driven career mode.
NBA-TV > Logo
As NBA-TV gained importance and viewership it was important to develop a fully integrated logo that combined the Jerry West inspired 1969 NBA logo and the 1999 NBA Entertainment property nba.com TV.
Battlefield 2
BF2 is a FPS by the Swedish developer Digital Illusions CE (DICE). Players fight in a modern battlefield, using modern weapon systems. Featuring clashes between US Marines, China and a fictional Mid-East Coalition.
THE SIMS ONLINE
A massively multiplayer online variation of Maxis Studio's highly popular computer game, The Sims. The Sims Online was a precursor to MySims and The Sims Social on Facebook.
Def Jam Vendetta
Def Jam Vendetta was a 2003 professional wrestling video game that combined hip hop with pro wrestling. Several hip hop artists were featured, including DMX, Method Man, Redman, Ludacris, WC, N.O.R.E., and Capone.
LORD OF THE RINGS > VIDEO GAME
The Lord of the Rings: The Two Towers. The game title was one of the top selling console titles of 2002 and 2003, and was widely praised for its seamless transitions from actual film footage to interactive game play.
EA Brandscape
The "EA Brandscape" was an abstract interpretation of the 2001 brand architecture that defined EA's consumer labels: EA SPORTS, BIG, and EA GAMES. Floating brand-hubs represented each of the three consumer labels.
